E-commerce Website


April 27, 2022

E-commerce Website

Ecommerce or electronic commerce refers to a business model that involves sales transactions being done on the web. Virtually every online shopping website – big or small – follows this structure. Any site where you can obtain items for sale over the internet is considered an ecommerce website.

A website that allows people to buy and sell physical goods, services, and digital products over the internet rather than at a brick-and-mortar location. Through an e-commerce website, a business can process orders, accept payments, manage shipping and logistics, and provide customer service.

Much like a traditional physical retail store, e-commerce websites allow consumers and businesses to buy and sell to one another on a designated platform. The main difference between e-commerce and physical commerce, however, is that e-commerce transactions occur entirely over the internet rather than at a brick-and-mortar location.

Types of Ecommerce Sites

There are four main types of ecommerce models that can describe almost every transaction that takes place between consumers and businesses.

1. Business to Consumer (B2C):
When a business sells a good or service to an individual consumer (e.g. You buy a pair of shoes from an online retailer).

2. Business to Business (B2B):
When a business sells a good or service to another business (e.g. A business sells software-as-a-service for other businesses to use)  

3. Consumer to Consumer (C2C):
When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer).

4. Consumer to Business (C2B):
When a consumer sells their own products or services to a business or organization (e.g. An influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use).

Types of products sold via e-commerce


The digital component of e-commerce allows sellers to offer a wide range of products, some of which wouldn’t be possible to sell in a physical location.

Physical goods

Items such as clothing, furniture, food, or supplies are tangible products that can be stored in a warehouse. Sellers display goods on their e-commerce website, where consumers can like, save, or purchase them. Upon purchase, the business ships the item to the customer.


E-commerce sites are also a popular way to sell services, like consultations, maintenance, tutoring, lessons, and more. Whether you want to learn to code a website or you’re looking for an experienced trainer to help fix your dog’s troublesome barking habit, there’s no shortage of assistance available online.

Digital products

Digital products—like online courses, software, podcasts, music, and e-books—are becoming increasingly popular on e-commerce sites as well. The rise of digital products has opened up a new way to learn skills on demand.

E-commerce Website Requirement

  • Fast, stable & secure web hosting
  • Highly-responsive mobile site
  • User-friendly web design
  • Robust operation systems
  • Fast checkout process
  • Transparent brand information pages
  • SEO-friendly web pages
  • Smooth sales channels integration
  • Product reviews
  • Personalized product recommendations
  • Low shipping fee
  • Integration with a digital advertising service
  • Integration with an email marketing tool
  • Blogs
  • Report + Analytics tool

Advantages of E-commerce Sites

Gets Global Exposure-

E-commerce websites reduce any geographical restrictions you would normally face with an office based business. You can be anywhere around the world and still successfully oversee your e-commerce business. The essential items you need in order to oversee your e-commerce website from anywhere are; having access to emails, the Internet and phones.

Stays Open all the Time

Growing the business becomes possible with an eCommerce website as then, you are able to provide 24*7 support, which gradually uplifts your business. All that is not possible with your physical store as its simply impossible to keep it open round the clock. That can be possible only with your online store!

Your online automated store can stay open all the time with all the transactions being carried over even while you are asleep. You can easily manage your online store which will require no staff and costs involved in physical one. You will be able to save a lot, managing time efficiently. Time is money which leads to growth in business.

Helps Keep an Eye on Analytics-

With online selling system, organizations can easily analyse all the data that gets stored and find out the effectiveness of sales, learn about customer behaviour, understand marketing campaigns, customer engagements and much more.

Eliminates Use of Paper-

Apart from preventing processing errors and increasing efficiency, eCommerce system eliminates the use of paper as almost everything gets digitalized. The environment-friendly practice definitely is the need of the hour, when we need to save our natural resources for our sustenance. Apart from this, you get rid of all the piles of papers as a well-sorted database is maintained.


E-commerce websites are very effective in allowing you to determine which products are selling successfully, to ensure the stock levels of these products are increased. Additionally how these successful products can be diversified to develop a larger range of products to sell through the website. This will allow you to grow your business in terms of sales, customer base and profits. Amazon’s online shopping website has developed successfully around scaling their product range, and monitoring closely what is selling with customers. This has consequently allowed them to dramatically diversify their product range into many sectors.

Looking for a E-commerce Website Solution for your Business

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