Step 1. Primary Consultation
Our first step to guide your campaign in the right direction depends on our understanding of your
business and online processes.
1. We understand your requirement and the key areas of your business to understand the thrust areas of your website which will help us guide your campaign in the right direction.
2. Understanding the website structure, navigation and content requirements if any
3. Analyzing the Current status of the website on search engines
Step 2. Competitive Analysis
Based on the above information we do a competitive analysis to understand our competition so that we know:
1. What is the competition we are dealing with.
2. Analyze their current strategies and keywords
Step 3. Keyword research and target list preparation
Success of search engine marketing largely depends on selecting the right keywords. With the above
harvested information and Software tools ( which guide us in the most used search engine terms by
visitors) we prepare a list of targeted keywords, and finalize on them on mutual basis.
Step 4. Website Optimization and Content Editing
It's time to get down to the intty-gritty and start utilizing them within the web pages.
1. Applying the proposed website structure in terms of links and dynamics for better search engine
indexing.
2. Creating meta tags in tune with the prepared keyword list (Title, keywords, Description), after
identifying the pages and their target keywords.
3. HTML Code optimizing which includes setting up your home page W3C Compliant, and adding
headings, image alt tags and hyper links.
4. HTML Code Clean up and optimization
5. Editing and copy writing the content to make on page relevancy in terms of targeted theme
Step 5. Search Engine Submission
Manual submission of the website to different search engines with a focus on the most popular
engines, such as Google, MSN and Yahoo!.
Step 6. Link Popularity/ Link Building
1. Our dedicated team conducts extensive research on the Internet to identify relevant affinity sites.
2. We then contact them on a one-to-one basis and establish a dialogue.
3. We will provide you with linking progress and confirmation reports as they become available.
4. Guaranteed quality reciprocal links per month as per the plan.
Step 7. Rank reporting, monitoring & tweaking the site accordingly:
At this point, the only thing left to do is wait for your rankings to roll in! Usually it takes 3 months
for your website to show up in search engines. If you've paid for inclusion with the search engines
and directories that offer this, you'll start to see results within a week or two. We send fortnightly
reports on the Search Engine rankings to you via email and also upload it on our site so as to make it
accessible to you 24x7 hr. a week.
